A Moroccan riad courtyard with arches, green tiles and a still pool
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Morocco

From the palace hotels of Marrakech to the Mediterranean shore at Tamuda Bay and the imperial city of Fes: Morocco at its finest on the Mediterranean, chosen by one rule: first class or not at all.

A riad courtyard, MoroccoPhotograph: achraf borkadi

الثقافة

Imperial cities, riads and the Atlas

Morocco's four imperial cities, Fes, Marrakech, Meknes and Rabat, each served as the kingdom's capital, and each keeps its medina, palaces and gardens. Fes el-Bali is one of the largest car-free cities in the world, and the Koutoubia minaret has watched over Marrakech for more than eight centuries.

The riad, a house built around a garden courtyard, is Morocco's gift to the art of living, and the finest hotels in Marrakech are built on the same idea. Beyond the cities rise the High Atlas, with Berber villages below Mount Toubkal, and the fortified ksar of Aït Benhaddou on the old caravan route.

This guide brings together only the first class: the palace hotels of Marrakech, the Royal Mansour on the Mediterranean coast, the great tables and the imperial cities.

A few words of Moroccan Arabic
EnglishMoroccan ArabicSay it
Helloالسلام عليكمas-SA-laam a-LAY-kum (or French bonjour)
PleaseعافاكAA-fak (or s'il vous plaît)
Thank youشكراًSHUK-ran (or merci)
Good eveningمسا الخيرMSA el-KHEYR (or bonsoir)
The bill, pleaseالحساب عافاكel-hi-SAAB, AA-fak (or l'addition, s'il vous plaît)
The top of the Koutoubia minaret in Marrakech, with its gold finials and green tile band against the sky
The Koutoubia minaret, Marrakech

Where to go

The best places to visit in Morocco

Marrakech and Tangier: the best time to visit, the one best hotel and restaurant, and how to arrive by private jet, helicopter or yacht.

Marrakech

Best time to visitMarch to April and October to November are ideal: warm, mostly dry days of 23–28°C (74–83°F), well clear of summer highs near 38°C (100°F). Marrakech lies inland, one of Morocco's imperial cities, a short flight from the Mediterranean coast.

  • Stay
    Royal Mansour MarrakechForbes Five-Star and two MICHELIN Keys

    A medina-walled estate of private riads built for the King of Morocco in the imperial city.

  • Dine
    La Grande Table Marocaine

    The Royal Mansour's Moroccan restaurant, led by Hélène Darroze with chef Karim Ben Baba, is the only African member of Les Grandes Tables du Monde and won the Art of Hospitality Award at MENA's 50 Best Restaurants 2026.

  • Beach
    None that meets our standard yet.
Arrive privately
By private jet
Marrakech Menara Airport (RAK / GMMX), about 7 km from Jemaa el-Fna, about 15 to 20 minutes by car. Jetex runs a private aviation terminal (FBO) at the airport.
By helicopter
Not a regular option.
By sea
Not applicable: Marrakech, one of Morocco's imperial cities, is inland.
Good to know
Marrakech Menara opened a dedicated business aviation terminal in 2020, Morocco's second after Casablanca.

The full Marrakech guide ›

Tangier

Best time to visitJune and September are ideal: dry, sunny days of 25–27°C (77–81°F) and a sea at 22–23°C (71–73°F), without the July and August surge, when Moroccans living in Europe come home through the port.

  • Stay
    Royal Mansour Tamuda Baytwo MICHELIN Keys

    Morocco's Mediterranean-coast Royal Mansour, about an hour east of Tangier on the Tétouan coast.

  • Dine
    None that meets our standard yet.
  • Beach
    None that meets our standard yet.
Arrive privately
By private jet
Tangier Ibn Battouta Airport (TNG / GMTT), about 11 km southwest of the city, about 25 minutes by car.
By helicopter
Not a regular option.
By sea
Tanja Marina Bay, more than 1,400 berths in two basins, taking yachts of up to 90 metres; in the old port at the foot of the medina, a few minutes from the centre.

The full Tangier guide ›

Beyond the coast

Fes, Meknes, the High Atlas and Aït Benhaddou

Fes

Fes el-Bali is one of the largest car-free urban areas in the world, a medina of souks, tanneries, madrasas and the al-Qarawiyyin mosque and university, founded in 859. The Medina of Fez was inscribed as a UNESCO World Heritage Site in 1981.

Best time to visitMarch to May, and September to November.

  • Stay
    No hotel here yet meets our standard; Fes needs a night, so plan a short stay with a private guide for the medina.

Meknes and Volubilis

Meknes was the imperial city of Sultan Moulay Ismail, with monumental gates and walls; half an hour away, Volubilis is the best-preserved Roman town in Morocco, known for its mosaics. Volubilis (1997) and the Historic City of Meknes (1996) are UNESCO World Heritage Sites.

Best time to visitMarch to May, and September to November.

  • Stay
    No hotel here yet meets our standard; visit from Fes, an hour away.

Marrakech

The red city at the foot of the High Atlas, with the Koutoubia mosque, the Jemaa el-Fna square, palaces and gardens inside its medina walls. The Medina of Marrakesh was inscribed as a UNESCO World Heritage Site in 1985.

Best time to visitMarch to April, and October to November.

  • Stay
    Royal Mansour Marrakech

    A medina-walled estate of private riads, rated Forbes Five-Star for 2026 and holding two MICHELIN Keys; La Mamounia, with three MICHELIN Keys, is the city's other great address.

High Atlas and Mount Toubkal

Berber villages, walnut groves and terraced valleys lie in the shadow of Jebel Toubkal, the highest peak in North Africa, an hour's drive from Marrakech. It is the base for mountain walks, mule treks and the climb to the summit.

Best time to visitApril to June, and September to October.

  • Stay
    Kasbah Tamadot

    Sir Richard Branson's kasbah in Asni, with views of Mount Toubkal, recognised by the MICHELIN Guide.

Aït Benhaddou and Ouarzazate

A fortified earthen village (ksar) climbing a hillside above a river on the old caravan route between the Sahara and Marrakech, used as a setting for films including Lawrence of Arabia and Gladiator. The Ksar of Ait-Ben-Haddou was inscribed as a UNESCO World Heritage Site in 1987.

Best time to visitMarch to May, and October to November.

  • Stay
    No hotel here yet meets our standard; visit as a day trip from Marrakech, a long day over the Tizi n'Tichka pass.
A tiled riad courtyard with carved arches, a marble fountain and tables set for tea
A riad courtyard

Stay

Luxury hotels and resorts in Morocco

Morocco's hotels at our standard each hold Forbes Five-Star or two or three MICHELIN Keys, among them La Mamounia, one of Africa's three-Key hotels, and both Royal Mansours.

The finest hotels

Each rated Forbes Five-Star or holding two or three MICHELIN Keys.

An engraved Moroccan teapot beside a pot of fresh mint and a cup of tea on a red cloth
Mint tea, the Moroccan welcome

Dine

The best restaurants in Morocco

Morocco's finest restaurants on our list.

The finest tables

  • La Grande Table MarocaineMarrakech

    The Royal Mansour's Moroccan restaurant, now led by Hélène Darroze with chef Karim Ben Baba, and the only African member of Les Grandes Tables du Monde; it won the Art of Hospitality Award on the Middle East & North Africa's 50 Best Restaurants 2026. Visit website (opens the official site) ↗

  • SesamoMarrakech

    Massimiliano and Raffaele Alajmo of Le Calandre, cooking Italian at the Royal Mansour under Murano glass chandeliers; on the Middle East & North Africa's 50 Best Restaurants 2026. Visit website (opens the official site) ↗

Private chefs and catering

For a villa, a yacht or a wedding.

  • Groupe RahalMarrakech

    Morocco's best-known traiteur house, led by Kamal Rahal Essoulami, which caters large official and private receptions across the kingdom, including in Marrakech. Visit website (opens the official site) ↗

Cruises

Morocco by sea

The cruise ports of Morocco, and where the luxury lines call.

On the Mediterranean the ships call at Tangier, below the medina; on the Atlantic, at Casablanca and Agadir.

Where the luxury lines call

From the lines' own 2026 and 2027 voyages. Ports change from season to season, so check the voyage before you reserve.

Travel

First-class travel in Morocco

First-class rail and the chauffeurs at our standard. Private jet arrivals are covered in the questions below.

First-class rail

The top class on the scheduled high-speed trains, from city to city.

  • ONCF Al Boraq, first class

    Africa's first high-speed train runs from Tangier to Rabat in about an hour and twenty minutes, then on to Casablanca.

Chauffeurs and self-drive

  • Palm Luxury CarsMarrakech

    Luxury car hire from Rue Yougoslavie in Guéliz, delivering to Marrakech Menara airport, hotels, riads and villas, and to Casablanca, Agadir, Tangier and Fez. Visit website (opens the official site) ↗

  • Luxury World CarsMarrakech

    A Marrakech agency with an office on Avenue Abdelkrim El Khattabi, renting Rolls-Royce, Bentley, Range Rover, Porsche and Mercedes, with delivery to Moroccan airports, hotels, riads and villas. Visit website (opens the official site) ↗

Shop

Luxury shopping in Morocco

The ateliers, jewellers and galleries of Marrakech and Fes.

The great marques

Official showrooms, most by appointment.

The Great Marques: showrooms, factories and cars to hire ›

The snow-covered peaks of the High Atlas seen from the air
The High Atlas from the air

Experience

Events and things to do in Morocco

The Moroccan year: the great events, month by month; each event's own website gives this year's dates.

The great museums

  • Musée Yves Saint LaurentMarrakech

    Opened in 2017 beside the Jardin Majorelle, in a building by Studio KO, showing the couturier's haute couture from the Fondation Pierre Bergé–Yves Saint Laurent. Visit website (opens the official site) ↗

  • Mohammed VI Museum of Modern and Contemporary ArtRabat

    Opened in 2014, the kingdom's first museum devoted entirely to modern and contemporary art and the first large museum built in Morocco since independence, with Melehi, Gharbaoui and Belkahia alongside Picasso and Giacometti. Visit website (opens the official site) ↗

Opera houses, concert halls and festivals

  • Royal Theatre of Rabat

    Zaha Hadid's theatre in the Bouregreg valley, opened to the public in spring 2026, with an 1,800-seat auditorium and a 7,000-seat open-air amphitheatre. Visit website (opens the official site) ↗

Golf

Health spas

Live

Luxury real estate in Morocco

A home in Morocco: the agencies and advisers at our standard, for the purchase and for life after it.

Prime real estate

  • Kensington Luxury PropertiesMarrakech

    Luxury agency founded in 2009, based in Marrakech and active in Casablanca, Rabat, Tangier, Fès and Essaouira, with an international clientele of more than 80 nationalities. Visit website (opens the official site) ↗

  • BARNES Marrakech

    The BARNES office in Guéliz, covering prestige property in the medina, the Palmeraie, Hivernage and the Atlas foothills. Visit website (opens the official site) ↗

International schools

  • Rabat American SchoolRabat

    An American-curriculum K-12 school recognised by the US Department of State, accredited by the Middle States Association and authorised for the IB Diploma since 1992. Visit website (opens the official site) ↗

Plan your trip

Luxury travel in Morocco and the Mediterranean: your questions answered

When is the best time to visit Morocco?

Marrakech: March to April and October to November are ideal: warm, mostly dry days of 23–28°C (74–83°F), well clear of summer highs near 38°C (100°F).

Tangier: June and September are ideal: dry, sunny days of 25–27°C (77–81°F) and a sea at 22–23°C (71–73°F), without the July and August surge, when Moroccans living in Europe come home through the port.

Where are the best luxury hotels in Morocco?

Marrakech: Royal Mansour Marrakech (Forbes Five-Star and two MICHELIN Keys).

Tangier: Royal Mansour Tamuda Bay (two MICHELIN Keys).

How do you arrive in Morocco by private jet?

Marrakech: Marrakech Menara Airport (RAK / GMMX), about 7 km from Jemaa el-Fna, about 15 to 20 minutes by car. Jetex runs a private aviation terminal (FBO) at the airport.

Tangier: Tangier Ibn Battouta Airport (TNG / GMTT), about 11 km southwest of the city, about 25 minutes by car.

Which are the best restaurants in Morocco?

The finest tables on our list: La Grande Table Marocaine (Marrakech); Sesamo (Marrakech).

Do you tip in Morocco?

Not mandatory, but a common courtesy for most services. Rounding up or leaving spare change is standard in cafés and casual restaurants; in upscale restaurants, around 10% is usual, since a service charge is rarely included. About 10 dirhams is usually enough for a taxi driver; keep small notes for drivers and guides. Luxury hotels: porters the equivalent of €2–5 a bag, housekeeping €5–10 a day, in dirhams.

What should you wear in Morocco?

Clothing matters in Moroccan etiquette: women are advised to cover shoulders and legs, and men to avoid sleeveless tops and very short shorts, particularly in medinas and rural areas. Swimwear belongs at the beach, pool or boat. Most mosques are closed to non-Muslims; the main exception is the Hassan II Mosque in Casablanca, which offers guided tours (dress modestly, women with a headscarf). On yachts, no hard-soled shoes on deck. Fine dining is smart-casual.

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Customs and etiquette

Customs and etiquette in Morocco

How Morocco does things.

Language
Arabic and Amazigh (Tamazight) are the official languages; everyday speech is Moroccan Arabic (Darija). French is widely used in business, hotels and restaurants, and English is increasingly spoken in luxury hotels, riads and tourist centres.
Greetings
A handshake is usual, often followed by touching the right hand to the heart as a sign of sincerity. Friends of the same sex often exchange cheek kisses. A man should let a woman offer her hand first. Greetings are unhurried, with polite enquiries after health and family.
Dress
Clothing matters in Moroccan etiquette: women are advised to cover shoulders and legs, and men to avoid sleeveless tops and very short shorts, particularly in medinas and rural areas. Swimwear belongs at the beach, pool or boat. Most mosques are closed to non-Muslims; the main exception is the Hassan II Mosque in Casablanca, which offers guided tours (dress modestly, women with a headscarf). On yachts, no hard-soled shoes on deck. Fine dining is smart-casual.
Dining
Lunch is typically from about 1–3 pm and dinner from about 8 pm. In traditional settings, eat with your right hand and take food from the part of the shared dish in front of you. Reserve at the best-known restaurants in Marrakech, Fès and Tangier.
Tipping
Not mandatory, but a common courtesy for most services. Rounding up or leaving spare change is standard in cafés and casual restaurants; in upscale restaurants, around 10% is usual, since a service charge is rarely included. About 10 dirhams is usually enough for a taxi driver; keep small notes for drivers and guides. Luxury hotels: porters the equivalent of €2–5 a bag, housekeeping €5–10 a day, in dirhams.
Good to know
During Ramadan, avoid eating, drinking or smoking in the street in daylight and dress more modestly; hotels continue to serve guests. Do not walk through cemeteries or go close to shrines and saints' tombs.

Every list on this page is checked by hand and dated: last checked October 2026. Hotels, restaurants and events link only to their own official websites, where confirmed.

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