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The luxury streets of the resorts, the galleries, and the wines of the Alps.
Last checked October 2026.
The resort centre of Courchevel 1850 has Louis Vuitton on Rue du Rocher and Doux Joaillier, an official Rolex retailer, on Rue de l'Église, with Chanel, Hermès and Dior among its other boutiques. Many shops follow the winter season. Visit website (opens the official site) ↗
Geneva is the gateway city for the western Alps, and Rue du Rhône is its high-end street, with the Patek Philippe boutique at number 41, the Piaget main boutique, Tiffany & Co. and the multi-floor Bucherer flagship at the Mont-Blanc bridge end. Visit website (opens the official site) ↗
The car-free Promenade has Louis Vuitton at Promenade 50 and Graff at Promenade 2, with Hermès and Prada also on the street and a two-storey Chanel chalet just off it on Lauenenstrasse. Visit website (opens the official site) ↗
Zurich's great shopping street runs from the lake to the main station, with Beyer, one of the oldest specialist watch stores, the Patek Philippe boutique at number 31, Bucherer, Gübelin and Bulgari. Visit website (opens the official site) ↗
St. Moritz's main luxury street has Louis Vuitton at Via Serlas 22 and Cartier in the Palace Galerie at Via Serlas 29, with Chanel, Prada and Gucci also on the street. Visit website (opens the official site) ↗
Cortina's pedestrian main street has Louis Vuitton at Corso Italia 76–78, its first store in an Italian mountain resort, and Moncler at number 98, with Prada, Loro Piana and Dior also on the street and the historic local house Franz Kraler.
The old town of Kitzbühel has Louis Vuitton at Vorderstadt 13 and Hermès at Vorderstadt 17, with Brunello Cucinelli nearby on Bichlstrasse. Visit website (opens the official site) ↗
This jeweller on Rue de l'Église is an official Rolex retailer in the resort, offering new watches, servicing and Rolex Certified Pre-Owned pieces.
Opened in 2001 in the Plainpalais district, the museum shows the house's own creations alongside a collection of watches covering five centuries, and keeps a horological library. Guided tours are booked ahead. Visit website (opens the official site) ↗
The house, founded in 1755, has occupied this mid-19th-century building since the start of the 20th century. It holds the boutique, a heritage floor with historic timepieces, tools and archives, and an artistic workshop; half-day visits for small groups run all year. Visit website (opens the official site) ↗
The London jeweller has a boutique at Promenade 2 for jewellery and watches, and has held gemmology masterclasses for winter guests. Visit website (opens the official site) ↗
The Cartier boutique is in the Palace Galerie at Via Serlas 29. It keeps seasonal hours, so call before visiting. Visit website (opens the official site) ↗
Gagosian's small Gstaad space is in the former Posthotel and shows major modern and contemporary work during the winter season. Visit website (opens the official site) ↗
The Paris-founded gallery runs a chalet-style space on the Promenade, with winter shows of contemporary painting.
Founded in 2019 by Tatiana de Pahlen and Antonia Crespí, this exhibition space at Gstaad-Saanen Airport, named after the runway it overlooks, holds museum-quality winter shows with international gallery partners.
Opened in 2018 in Badrutt's Palace Hotel, the gallery times its programme to the winter season, with museum-level shows of modern masters and leading contemporary artists. Visit website (opens the official site) ↗
Opened in 2015 in the former space of Bruno Bischofberger, opposite the Kulm Hotel, it shows major modern and contemporary painting each winter season.
The Zurich gallery opened in St. Moritz in 2005, the first blue-chip gallery in the resort, and still shows there in the winter season.
The Cologne-founded gallery shows contemporary work on Via Maistra all year.
Christie's holds its great watch sales and its Magnificent Jewels sales in Geneva each spring and autumn, among the leading auctions of their kind in the world.
Sotheby's holds its watch and jewel sales in Geneva in the same spring and autumn seasons; in 2014 it sold the Henry Graves Supercomplication there, then the highest price ever paid for a timepiece at auction.
Phillips' Geneva watch auctions, held with Bacs & Russo, set a wristwatch record in 2016 with a Patek Philippe reference 1518 at more than CHF 11 million; the house has since added jewel sales in Geneva.
Founded in 1892 by the sculptor Giacomo Mussner and now run by the fourth generation, the studio carves statues, crucifixes and other religious art in the valley famous for its woodcarvers, for churches around the world. Visit website (opens the official site) ↗
Run by third-generation winemaker Maude Vogel, the estate makes ten Chasselas cuvées from across the Lavaux terraces, a UNESCO World Heritage Site, topped by its Dézaley Grand Cru "Argile".
A family estate of ten generations that treats Chasselas as an age-worthy wine; its Ilex comes from the Calamin Grand Cru, and the family founded the World Conservatory of Chasselas.
The family has worked these vines for more than 500 years; Blaise Duboux, the 17th generation, farms five hectares organically and biodynamically, including parcels in Dézaley.
Fourth-generation brothers Gregory and Benjamin Massy run the estate from a house built in 1630; Clos du Boux is its best-known cuvée.
A family estate since 1779, with historic cellars of decorated oak foudres; its St-Saphorin Vieilles Vignes is a reference Chasselas.
Marie-Thérèse Chappaz took over the family estate in 1987 and has farmed it biodynamically since 2003, certified by Demeter; its ten hectares on the slopes of the Rhône valley give some of the most sought-after wines of the Valais. Visit website (opens the official site) ↗
The Lunelli family's house of Trentodoc sparkling wine, founded by Giulio Ferrari in 1902, receives visitors at its Trento winery for guided tours and tastings, up to its Giulio Ferrari, and for tastings at the family's 16th-century Villa Margon. Visit website (opens the official site) ↗
A leading estate on the South Tyrol Wine Road, it offers guided tours and tastings by registration through its modern winery and historic cellar of carved barrels.
The family has made wine in the region for two centuries, since 1823, and farms biodynamically with certification. Weekly guided tours of the Tòr Löwengang estate, and the Paradeis vineria and restaurant at the 13th-century Casòn Hirschprunn, receive visitors. Visit website (opens the official site) ↗
That makes 32 entries in all.
The Mediterranean Season Letter
Four letters a year, one for each season: the Mediterranean from spring to autumn, and Beyond the Mediterranean, into the Alps, in winter. The one best hotel to book, and the events worth crossing a sea for.
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